seller concierge homegate realty alan hoffman seller concierge magda martinez seller concierge

It comes down to a single word.


Over decades of selling real estate, Alan Hoffman and Magda Martinez have carved out a niche of Seller Concierge Services that go far above and beyond what is offered by other Reno/Sparks real estate agents. Their complete understanding of a property’s full sales lifecycle, from preparation to post-closing and beyond, means that you will always have a seasoned guide by your side.

When you work with Alan and Magda, your Seller’s Roadmap may look something like this:

  1. Before your in-person meeting, Alan and Magda conduct comprehensive pre-meeting research on the property, the market, recent sales, and current competition.
  2. Alan and Magda conduct an in-depth personal meeting with all decision-makers, and this meeting includes a thorough discussion of the listing process, paperwork, timelines, and property preparations.
  3. During the meeting, Alan and Magda’s experienced eye for what needs to be completed to make your home marketable at its very best will culminate in a list of property preparations that may include cleaning, repairs, and other make-ready tasks. Additionally, a compilation of the property’s features, upgrades, and marketable aspects is created to assist with future professional marketing efforts.
  4. Post-meeting, you will be provided with a detailed list of to-dos prior to listing, accompanied by direct referrals to trusted and experienced service providers as needed, including handymen, painters, electricians, plumbers, window cleaners, house cleaners, landscapers, concrete contractors, general contractors, and more. These reputable service providers know Alan and Magda well, and they understand the quality of work that is expected when working with HomeGate Realty clients.
  5. Once the make-ready phase has been completed, a market-ready walk-through is scheduled prior to the photography appointment to ensure everything is set and ready to be captured on camera.
  6. Photography with local professional photographers who specialize in real estate photography is scheduled. If a home is to be listed during the winter months, exterior photos may be taken in spring or summer, and depending on the property’s features and lot size, drone photography may also be used.
  7. An hour before the photography appointment, Alan or Pam will meet you at the property with staging items to prepare for interior photos.
  8. Once they’ve been processed, professional photography and videos are delivered to HomeGate Realty and forwarded to you.
  9. A complete description of your property and the lifestyle it offers is created, leveraging the extensive notes and information that have been collected throughout the process.
  10. Protocol for showings is set up to meet your specific needs.
  11. On the scheduled listing date, your property goes “LIVE” and on the market as a new listing. You’ll receive an email from HomeGate Realty confirming that your property is on the market and is ready for showings to be scheduled.
  12. The Property Marketing Plan for your property is launched, and it includes worldwide syndication, organic social media campaign, full promotional campaign on, e-flyer broadcasted to targeted real estate professionals in the local and other geo-specific markets, detailed Just Listed Blog on, promotion on HomeGate Realty’s YouTube channel, email marketing campaign inclusion to Alan and Magda’s exhaustive list of past clients, contacts, investors, and buyers, and more.
  13. Regular updates are provided to you throughout the listing period, including showing activity, feedback received, and market updates as needed, until the property goes under contract.
  14. Alan and Magda provide comprehensive support and expert negotiations throughout the escrow period as the property is stewarded to closing.
  15. Depending on the buyer and the contract on your home, Alan and Magda may engage in additional negotiations on your behalf. As your fiduciaries, rest assured that your needs always come first, and you will be kept informed regarding all discussions and next steps.
  16. If repairs are agreed upon, Alan and Magda’s seasoned expertise and trusted service providers will assist in planning and carrying out repairs.
  17. Once escrow is complete and your property closes, Alan and Magda provide exceptional, above-and-beyond service long after closing.
  18. But, the service doesn’t stop there. After closing, Alan and Magda seek to be your real estate professionals for life, and they love working with those you know. If you or anyone you know needs anything real estate related, they will always be by your side.

We are always happy to talk through your options when it comes to your specific situation, needs, and preferences. Reach out to us today; we’re always here for you:

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